Google Case Audit

SWOT Analysis

  

A Problem Issues:

One income source

Although Google has hundreds product online, 99% of then are free of charge. The sales of Ads is the major source of income. If competitors make a bloody price cut, Google will face huge revenue impact.

Weak in social networking products

Google has to try to compete with Facebook, Twitter, Tumblr…Etc,  but it does not make change till today. Google complete loss the social networking market.

Unprofitable products

During the initial IPO fast growing period, Google invested in too much lab projects and released a product without profitable consideration. All those products and services are the saddle for Google to carry-on.

Strong competition with Apple and Microsoft

Google has high product similarity with Microsoft and Apple. More importantly,  both of them are larger than Google. Google has to be more innovative to provide better products and service to compete with these two giant company.

B. Alternatives

Acquire more patents and technologies

Google has huge cash in hand that could help them acquiring high potential patents and technologies for developing and emerging new idea. These are important for a company keeps innovating and competitive.

Improving cloud computing service

Today, Internet/WiFi are more accessible and more and more devices are Internet/WiFi connectable for everyone. Using cloud computing becomes desirable and possible for users. Keep improving cloud services to stick users stay on Google’s pages to generate more revenue.

Improving mobile search result and efficiency

Smartphone and tablet have become popular devices to surf the Internet and online shopping. Improving searches efficiency and placing appropriate Ads become important revenue generator.

C. Decision Statement

Although Google is the top searching service provider, it rely on Ads’ income to support the service. It is important to maintain users to stay on Google’s page through innovative and great products. The goal of making great products is to keep company innovative and creative by investing in technology development.

D. Team Evaluation Form

When developing and improving, products may face some technology inadequate that could not be fix in the short term, seeking and acquiring sufficient patents or technologies would be a good way to solve the problem. Google is on a good path keep innovative and competitive.